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Research papers

Increasing viewer control

The paper describes the challenges facing television audience measurement in the United Kingdom in monitoring devices such as PVRs.BARB is incorporating the full measurement of the Sky+ PVR later in 2005. Viewing through the Sky+ box will be...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Tony Jarvis, Bjarne Thelin, Tony Wearn
June 23, 2005
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Citation

Jarvis, Thelin and Wearn (2005a, June 23). Increasing viewer control. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/increasing-viewer-control